DP&L is a regional electric energy and utility company, but to me this logo dose not have any clews of that. There is no elements that represent the feeling of an energy company. The color is to calm, the roundness of the shape is very static and that font used is very ordinary. There is zero visual interest and would have no meaning to its audience.
This logo is a good example of a good design solution for a utility company. The color is energetic, but even without the color the abstracted letter forms and the typographic solution creates a beautiful solution that with one glance conveys energy and professionalism. They use varying font weights and a contrast of upper and lower case. Although may have been more effective with some slight changes, to me it looks a little off balance but maybe they were using that to give it the feeling of motion or energy.
Wow....the DP&L logo definitely does not indicate anything towards what kind of company it is. They could definitely add some depth as well as some more interesting imagery to the eye.
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