I think this Heaven Sent Animal Rescue logo could be improved to be really fresh and eye catching. At the moment it looks to cute and cuddly like a coloring book. even the font used gives the feeling that it is not a professional business. It needs to be simplified to be more versatile. I don't think this looks professional. I cant see this being used on letterheads or any other professional application very effectively.
Volunteers of Burbank Animal Shelter has a well thought out logo. They have used the reversed out overlapping animals like many other animal companies do but the way they did it was well done. the spacing and size has created a very interesting connection of the animals. The font looks very professional but I wonder if it would have been a little more effective in a slightly different font. The serifs look a little harsh in comparison to the pictogram. The relationship of the type and the loge really creates a good shape that brings it all together.
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